Why Greenlight?

Why choose us? Simply put we are search marketing. We specialise in SEO and PPC and focus all of our efforts on researching ways to ensure our clients get the most out of their search engine marketing. Our strength is in our specialism – other areas of digital marketing do not take up our time, so we can give you 100% dedication to your search needs.

We have proven experience, a history of delivering quality service and if you read on, you will find 10 reasons to help you to decide that we are the search engine marketing agency you should choose.

1

Multilingual Capabilities

Running successful search campaigns is a complex process. Add to that a multilingual element and most agencies would run for the hills or settle for translation tools. At Greenlight our in-house language team works in over 15 languages from every continent across the globe. We bring to life dynamic multilingual campaigns in Europe, Asia, the Middle East and the Americas. Our alliances with respected international companies that operate in several markets mean that our localised knowledge is second to none.

2

Flexibility

Greenlight prides itself on its flexibility. The reality of undertaking search marketing for a wide variety of clients makes this a must. Many companies have different definitions of success, multiple stakeholders and contact points, and varying reporting and account servicing needs. Greenlight manages this complexity by creating bespoke strategies and project plans, which are tailored to each individual client. By being flexible Greenlight becomes a valued extension to client marketing and technology teams, creating a powerful, cooperative and collaborative approach to building long-term success in search.

3

Results Guaranteed

Many search ‘experts’ perpetuate the myth that an agency cannot guarantee natural search rankings or paid search ROI. Greenlight can. Our SEO consultants will tell you what positions you can expect, when you can expect them and what it will take to get there, while our paid search service, with innovative and ground breaking technologies such as Adapt and Quant™, will guarantee unprecedented ROI.

4

Great ROI & High Client Retention

With a 95% client retention rate, Greenlight delivers unquestionable customer satisfaction. For HMV we delivered PPC campaigns that produced 1200% ROI in two months. For Monarch Airlines our SEO work earned £364 for every £1 invested. Radisson Hotels’ multilingual PPC campaign achieved 2000% ROI. With results that read like an SEM wish list, it’s not surprising that we’ve established long-term partnerships with our clients, 80% of whom regularly upscale their projects with us.

5

The Best Tools In The Trade

As search marketing campaigns increase in their scale and complexity, so too must an agency’s ability to manage the many strands of a campaign. Greenlight has a dedicated R&D division comprising PhDs, computer scientists, programmers and internet experts. Their sole purpose is to develop the technologies and methodologies that deliver rapid, consistent and predictable results. Our proprietary technologies and services include Quant™, Adapt, ARC, Architext™ and LinkCatalyst™. These are the tools that define Greenlight’s innovative work and produce exponential results for SEO and PPC.

6

Thought Leaders

Each of our campaign strategies is devised by the best minds in the business. As the preferred search marketing commentator within the industry, Greenlight frequently provides insight for industry publications, national newspapers, TV and radio stations as well as several online news sites. Our CEO and Directors, having helped shape the search industry, are considered experts in the field and are called upon by The Guardian, FT, Marketing Week, Marketing, NMA, CNBC and the BBC to provide comment. We are often invited to deliver keynote speeches at industry conferences such as SES, Ad:Tech and Search Marketing Expo.

7

Award Winning Campaigns

Greenlight is the first and only search agency to be recognised by the Institute of Direct Marketing for excellence in business performance, scooping a coveted IDM BPA Award for Digital Acquisition. We are consistently voted Europe’s number 1 SEM firm by TopSEOs.com and our work sets the benchmark for the industry. Our PPC and SEO campaigns have been short listed and commended for numerous awards including NMA Effectiveness, Travolution and Netimperative, all of which celebrate digital excellence.

8

Comprehensive SEM Training

Greenlight provides the most advanced and comprehensive search training in Europe. We offer bespoke programmes from elementary search, through to intermediate and advanced levels, benefiting a broad range of professionals. Whether training in-house for client teams or working in partnership with other digital training providers such as NMA Training, Greenlight operates highly respected courses, which have been attended by the likes of Alliance & Leicester, Visitbritain.com, AA, Next, Royal Bank of Scotland, Yorkshire Building Society and Ticketmaster.

9

100% Search

Greenlight is a world leader in search marketing. By making our clients highly visible in search engines, we help them to realise their maximum online potential. We are an IDM award winning agency, and we are regularly invited to speak at some of the most prestigious marketing events and conferences. Our commitment to search delivers consistent page one natural search rankings and first class returns on investment for paid search. It is this 100% dedication that sets Greenlight apart, making us the number one choice for companies that want to excel in search engine marketing.

10

World Class Clients

Greenlight works with discerning and demanding companies that expect nothing but the best. From ambitious start ups to global brands, Greenlight works across the full spectrum and our sector expertise covers publishing, financial services, media, retail, travel, hospitality, property and entertainment. Our expanding roster of clients includes FTSE, NASDAQ and NYSE listed companies as well as charitable organisations, government bodies and top interactive agencies.

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