Greenlight

Welcome to Greenlight

A multi award winning search engine marketing agency. We know that what you really want is results and ROI, not excuses. Pro-activity, not late work, and errors. Ingenuity, not the same re-spun ideas. So we hold ourselves to higher standards. We continually invest in researching and reinventing to perfect our methods and strategies.

To immerse ourselves in your business. To train our teams. To develop better technology to support you and us. Sure, there are plenty of SEO and Paid search agencies, but there’s only one researching and investing in the art and science of making it better.

News

31/08/10 – Sports betting searches rise

Sports betting saw a notable increase in June giving casino, poker and bingo a run for their money...
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26/08/10 – Web hosting service providers failing to pick up potential leads from search traffic

According the latest quarterly report by independent search marketing agency Greenlight, ‘Web Hosting Sector Report – June 2010’, UK-based consumers made over 926,000 searches in Google in June for web hosting services...
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24/08/10 – Google’s ‘streaming’ search engine – impressive but that’s about where it ends

Google is supposedly testing a ‘streaming’ search engine which gives the searcher results even before they ask. Captured on video, the results pages can be seen to change according to the characters the enquirer types into the search box...
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18/08/10 – Net Neutrality: What’s all the fuss about?

Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal...
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Search Engine Marketing News →

Thoughts

Blog post – Clickthrough Data in Google Webmaster Tools

Google's update this week of its Webmaster Tools service has introduced click-through rate data for natural search keywords for the first time. Read more →

Webinar – Why you aren't winning more conversions in Paid Search

Consumers who choose where to buy based on price: 90%, Marketers who choose what products to sell in Search based on price competitiveness: 0%

Price competitiveness is one of the biggest reasons why you won’t win a conversion from a click. However, m ost marketers don’t use this information to decide what products to bid on and which clicks to buy... Read more →

Finding efficiencies with integrating Search and Display advertising

The phrase “Online marketing prides itself on its tracking efficiencies” is regularly heard in the marketing world. With the dawn of the 2008/09 recession many advertisers curtailed... Read more →