SEO and SEM Technology

Managing search campaigns creates new challenges; Mining and analysing huge data sets, report & insight generation, business integration, intelligent automation and more....

Sure we could pull something off the shelf like everyone else! But then it would only do half the job we needed, and everyone would be using the same tools, and there’s just no competitive advantage there?

The truth is, when you’re pushing campaigns to the limit, you meet new challenges, you go down roads where few have trodden, and you have to innovate.

So at Greenlight you’ll find a dedicated R&D division with skills and investment focused entirely on innovation, and developing new technology to make our solutions work harder for our clients.

Paid search

AdApt

Our Inventory Management Platform, which helps busy ecommerce sites, manage and optimise their search marketing around constantly changing sales and inventory priorities, so they can sell more of what matters, and sell it more profitably and efficiently.
Read more about adapt →

Search Sentry

Real-time brand monitoring designed and tailored specifically for paid search, to identify the extent of bidding activity in your brand space, who’s behind it, what they’re saying, and how much share is being compromised.
Read more about Search Sentry →

 

Quant

Our intelligent automation platform for managing paid search, which works out how to increase ROI without increasing budget, and models and predicts how changes in ad spend will impact on overall profits.
Read more about Quant →

Market Monitor

Our competitor monitoring platform, designed to analyse live bidding activity, as well as the creative and day part strategies of competitors in order to support self benchmarking, competitor analysis, and improve keyword bidding accuracy.
Read more about Market Monitor →

Search engine optimisation

gCentral

Our centralised SEO planning platform allows us to manage, optimise and report on vast numbers of keywords to deliver bespoke reporting of keyword ranks, share of voice, and competitor benchmarking and analysis.
Read more about gCentral→

Link Cluster Analysis

Developed using similar principles to the link analysis algorithms used by the major search engines, LCA spiders billions of web pages to conduct enterprise back link analysis on your site and competitors to benchmark, plan, accelerate, and augment a link building strategy.
Read more about Link Cluster Analysis →

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