GreenlightSearch Engine OptimizationArchitext™

Architext™

Whether you like it or not, the web is bloated with content just like yours. So when search engines assess your web pages, they cut to the chase and look at much more than the page itself. They're evaluating your site too, scoring it on a multitude of dimensions to differentiate it from the pack. Your SEO needs to make sure that process can happen.

This means you need more than just the basics of SEO to compete in today’s rankings, where everyone is optimising their websites. Architext™ is a key instrument in gaining superiority.

Better SEO

Architext™ is our proprietary site optimization process. It has been refined through eight years of testing and experience in tough markets, and on enterprise level websites, to deliver better search engine optimization results. Its effectiveness lies in an architectural approach to keyword theming, that recognises the way spiders index and categorise sites, enabling it to inform the search engine’s holistic view of your website and web pages.

The 'Blueprint' for better rankings

In deploying Architext™, we use complex information retrieval algorithms, to model and engineer the theming and word flow of relevance, down through your sites interlinking, across bodies of content and html markup, and then onwards to other pages.


This theme modeling process is used to build what our SEO consultants refer to as 'Model Optimised Site Architecture'. It becomes the blueprint of optimal relevance for each keyword you want to rank for, forming the backbone of all our SEO recommendations. Be it the simple things like populating a title tag, through to creating new bodies of content, right up to rebuilding and normalising an entire database of millions of SKU's.


As SEO processes go, we're sure you won't find one that is more sophisticated, has more attention to detail, and is as robust and proven as Architext™ in delivering stellar rankings.

Architext™ SEO, for the website design and build stage

  • If you're at the conceptual stage of designing or building a website, gaining expert SEO advice can save valuable time and money, and lead to faster and larger profit delivery. This is because conceiving a solid SEO strategy early on in the business requirements stage, ensures that technological, architectural, and content oriented decisions are made that will not impede the site once launched, and hold it back from working towards its desired rankings.
  • How does Architext™ deal with link building

  • Well it doesn't. But we wouldn't leave out a component of the SEO process as critical as that, and so all off page SEO work organised around link building is taken care of by Greenlight's dedicated link building and development division, Link Catalyst™. For more details on link building, please visit the Link Catalyst section.
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