Greenlight
Traffic Report

andreasFive little-known search marketing tips for the
travel sector

by Andreas Pouros

For every industry there are search marketing dos and don’ts. This month we’re focusing on travel with our insider tips on how to get the best from search – a must-read for any company operating within the travel sector.

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andreasSearching for responses to a crisis

by Warren Cowan

In Mandarin the word ‘crisis’ is composed of two characters; one represents danger, the other opportunity. It’s these polarised realities that should form the backbone of any strategy for dealing with a business crisis. The immediacy of search marketing makes…

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Top Stories

Google U-turns on gambling policy

Microsoft in bids to boost search engine users

YahOL or AHoo scenario could become reality this month

Google/Yahoo ad deal put on hold

Ask pushes search in new direction

Online ad spend on the up as total ad market wanes

Google TV ads to drive UK search revenues

 

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Announcements

Tech Track 100Greenlight ranked 21st in The Sunday Times Tech Track 100

Greenlight was ranked as the top integrated search agency in this year’s Sunday Times Tech Track 100. This is the first year Greenlight has taken part in the survey, now in its eighth year. Tech Track 100 ranks Britain’s fastest growing...

 

Full press release | Download article

NatMagGreenlight picks up NatMag paid search brief

Greenlight has been appointed by the National Magazine Company to handle its paid search account, replacing the incumbent, i-level. NatMag is one of the UK’s leading consumer magazine publishers and Greenlight’s first task will be...

 

Full press release | Coverage

Universal Search

Whitepaper: A complete guide to universal search

Our guide will show you how to target Google’s multiple-result formats, and do everything from understanding local search to incorporating news, images and video into your campaigns.
Request your free copy envelope

Gaming Industry

Whitepaper: Search marketing for the gaming industry

This paper explores the complex make-up of the industry, while examining key issues of user loyalty, seasonality and exploiting the long tail. A must-read for online gaming companies. 

Request your free copy envelope

Case Study

Got search marketing in the bag?

Find out how handbag.com increased page impressions by 410% and at the same time reduced cost per click by 42% across all keywords.  An outstanding example of how a targeted PPC campaign can drive millions of page impressions.

 

Watch now

Survey

Win a magnum of Rioja in two minutes

Take part in our reader survey and you could win a magnum of Baron De Ley Finca Monasterio Rioja, an elegant wine made from Tempranillo grapes and matured in French oak. The survey will take just two minutes to complete.

 

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