Up to 19% of ad budget is wasted because SEO & PPC aren’t integrated.

Lots of agencies do SEO & PPC but almost everyone treats the activities separately which wastes up to 19% of the ad budget. At Greenlight we utilise proprietary methods and patent pending technology to deliver an integrated approach to both SEO & PPC, which delivers an extra layer of efficiency to our clients’ overall search activities. We make their existing budgets go further.

Hydra, our data integration platform, allows us to identify where campaign overlap is occurring and if PPC is cannibalising free search traffic and sales from organic search. The budget can then be re-allocated to better performing campaigns to drive new incremental sales.

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Greenlight Gossip

Is "Not Provided" a Big Deal for PPC?

Our Thoughts

24 Apr 2014

Recent rumours in the search world have been confirmed in Google’s Developer blog that Google is planning on blocking the search query data from third parties....

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