Lots of agencies do SEO & PPC but almost everyone treats the activities separately which wastes up to 19% of the ad budget. At Greenlight we utilise proprietary methods and patent pending technology to deliver an integrated approach to both SEO & PPC, which delivers an extra layer of efficiency to our clients’ overall search activities. We make their existing budgets go further.
Hydra, our data integration platform, allows us to identify where campaign overlap is occurring and if PPC is cannibalising free search traffic and sales from organic search. The budget can then be re-allocated to better performing campaigns to drive new incremental sales.
Multiple listings of the same keywords can lead to investment and activity being duplicated. By joining and integrating your natural and paid search keywords to our framework, you can ensure that both efforts complement one another. With joined and integrated search data filtering into a single source it can be analysed with ease and efficiency.
Custom built drag and drop dashboards allow you to see all the way down to the keyword level, where keywords rank in SEO and PPC, and what each keyword in each channel is delivering to the business. With a better impression of your keyword activity we can determine which keywords overlap. From this we can define strategies that work to bring incremental benefits that are on budget.
Working with Hydra’s One Platform you can analyse both your SEO and PPC data to measure their integrated performance. By running a test, prove and solve analysis we can determine where budget can be re-allocated for more impact.
Rowan Grace Evans will lead a roundtable debate on the subject of ‘Going beyond the point of sale: How brands must become creative publishers to engage the consumer for the long term’, at America Squa...Read More