SEO & PPC strategies to keep the tills ringing this Christmas

Available to watch on demand

About this webinar

Concerned about the impact that the credit crunch is having on your sales figures? Want to know how to boost online sales in the run-up to Christmas? Then read on.

We may well be in the midst of a credit crunch and as a retailer you will no doubt be feeling the effects of this, however it doesn’t all have to be doom and gloom. Your potential customers are turning to internet shopping in their droves, in search of better deals, more choice and a more convenient way to acquire products & services. At no time is this more evident than in the run-up to Christmas.

If you sell anything over the internet, you need to be making the best use of search engines from now through to January to attract the right customers at the right time. And with our credit crunch beating tips on SEO & PPC for retailers, this Christmas could be your best yet.

Speakers

Warren Cowan

Warren, Greenlight’s founder and CEO, has worked exclusively in the search marketing industry for 10 years. During this time he has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, both in the UK and internationally. Warren is a regular attendee and speaker at industry conferences and events such as E-consultancy’s SEO and SEM roundtables, and also sits on various expert panels at Search Engine Strategies conferences and AdTech – held annually in the UK, Europe and the US. He is well regarded as a thought leader in the field, and is often asked for comment by leading trade publications such as NMA, Revolution, Media Week and Media Post, in addition to mainstream news sources including the BBC, CNBC and the Guardian newspaper.

Andreas Pouros

Andreas has been involved in search marketing for almost nine years, working for some of the biggest and most prestigious blue chip companies in the world. As Greenlight’s COO, Andreas is responsible for an international team of SEO consultants, developers, programmers and copywriters. Andreas is also Greenlight’s most senior SEO consultant, providing consultancy to a multitude of well-known brands, including Alliance & Leicester, Co-operative Financial Services, ghd and Monarch Airlines, along with the UK government.

Hannah Kimuyu

Hannah has been working in Paid Search for over seven years. As Greenlight’s PPC director, Hannah is responsible for managing and delivering the agency’s PPC offering.Through this role she is responsible for providing client services to some of Greenlight’s largest clients, including Procter & Gamble.

Attend this webinar to learn:

  • Why planning for Christmas demand must start now
  • Keyword selection strategies during a credit crunch
  • How to exploit the long-tail using advanced PPC & SEO techniques
  • The role of technology in maximising your visibility and conversions

Who should attend?

This webinar is essential viewing for retailers keen to counter the potentially negative impact of the credit crunch on internet transactions, during the Christmas period. Retail marketers & e-commerce specialists with responsibility for online sales will benefit greatly from this session.

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