Brand Wars - Are your brands for sale?

Warren, Greenlight’s founder and CEO, has worked exclusively in the search marketing industry for 10 years. During this time he has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, both in the UK and internationally. Warren is a regular attendee and speaker at industry conferences and events such as E-consultancy’s SEO and SEM roundtables, and also sits on various expert panels at Search Engine Strategies conferences and AdTech – held annually in the UK, Europe and the US. He is well regarded as a thought leader in the field, and is often asked for comment by leading trade publications such as NMA, Revolution, Media Week and Media Post, in addition to mainstream news sources including the BBC, CNBC and the Guardian newspaper.

Hannah has been working in Paid Search for over seven years. As Greenlight’s PPC director, Hannah is responsible for managing and delivering the agency’s PPC offering.Through this role she is responsible for providing client services to some of Greenlight’s largest clients, including Procter & Gamble.

Paul has been a partner at Olswang since 1997 and now co-leads the firm’s IP team. Paul has practised as an intellectual property litigation specialist for the last 18 years and conducted and co-ordinated numerous actions at a national and international level. Clients include many household names dealing with issues and disputes in relation to digital media and the internet, including acting for FIFA in relation to legal proceedings concerning the rights to “The Jules Rimet Cup” brand and for eBay in relation to legal action taken by L’Oreal concerning eBay’s liability for users who allegedly sold counterfeit L’Oreal products. Paul regularly writes and speaks on Intellectual Property law issues and is a member of the editorial board of Oxford University Press’ Journal of Intellectual Property Law and Practice.