Link Building. The Good, The Bad and The Ugly

Available to watch on demand

About this webinar

Lifting the lid on link building – ‘The Good, the Bad and the Ugly’

When it comes to getting page 1 rankings, nothing seems to move them higher and faster than link building. But getting links seems fraught with obstacles. Firstly they’re difficult to get, but get too many and via the wrong techniques and you risk evoking the wrath of search engines in the form of a ban or penalty. So how do you navigate the incredibly powerful, but seemingly confusing world of link building strategies? Well…this webinar will be the best place to start.

With years of experience in link building for some of the toughest industries and having come across every technique in the book, Greenlight will be lifting the lid on the world of link building. We’ll explore some of the good techniques, the bad, and of course the ugly...no stone will be left unturned as we go from white hat to black hat and everything in between. You will also have the chance to pose your own burning questions to the panel in the live Q&A session.

Whatever your natural search goals are, link building will play a substantial part and this webinar will arm you with the knowledge you need to make the right decisions and have the right expectations from your link building efforts in 2008 and beyond.

Speakers

Warren Cowan

Warren, Greenlight’s founder and CEO, has worked exclusively in the search marketing industry for 10 years. During this time he has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, both in the UK and internationally. Warren is a regular attendee and speaker at industry conferences and events such as E-consultancy’s SEO and SEM roundtables, and also sits on various expert panels at Search Engine Strategies conferences and AdTech – held annually in the UK, Europe and the US. He is well regarded as a thought leader in the field, and is often asked for comment by leading trade publications such as NMA, Revolution, Media Week and Media Post, in addition to mainstream news sources including the BBC, CNBC and the Guardian newspaper.

Andreas Pouros

Andreas has been involved in search marketing for almost nine years, working for some of the biggest and most prestigious blue chip companies in the world. As Greenlight’s COO, Andreas is responsible for an international team of SEO consultants, developers, programmers and copywriters. Andreas is also Greenlight’s most senior SEO consultant, providing consultancy to a multitude of well-known brands, including Alliance & Leicester, Co-operative Financial Services, ghd and Monarch Airlines, along with the UK government.

Attend this webinar to learn:

  • How link building works and why it’s so important
  • How focusing on links can deliver exponential returns
  • Which techniques are available and how effective they are
  • The difference between white hat and black hat techniques

Who should attend?

If you want to learn about the latest techniques in the world of link building you should register to attend this webinar. Whether you’re a marketing and advertising generalist, customer acquisition specialist, or even an in-house SEO, you will benefit from this presentation.

© 2010 Greenlight Search Engine Marketing Terms and Conditions

Share