5 ways to maximise profits in Paid Search

Available to watch on demand

About this webinar

Greenlight wants to help you get more out of your paid search marketing budget.

Click costs are inflating, recession is threatening and customers are becoming more informed and mercenary. Add to that low barriers to entering the paid search arena, plus competition from across, up and down the supply chain, and many marketers are left feeling that paid search profits aren’t as easy to achieve as they used be. This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world.

Warren Cowan, Greenlight’s CEO, will be joined by Hannah Kimuyu, Director of Paid Search, to share five key lessons drawn from over eight years of managing paid search in some of the toughest markets and most complex businesses. Whatever you’re spending on paid search, however mature or developed your campaign is, this webinar will help you avoid pitfalls and will show you how to develop more sophisticated, effective and profitable paid search campaigns.

Speakers

Warren Cowan

Warren, Greenlight’s founder and CEO, has worked exclusively in the search marketing industry for 10 years. During this time he has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, both in the UK and internationally. Warren is a regular attendee and speaker at industry conferences and events such as E-consultancy’s SEO and SEM roundtables, and also sits on various expert panels at Search Engine Strategies conferences and AdTech – held annually in the UK, Europe and the US. He is well regarded as a thought leader in the field, and is often asked for comment by leading trade publications such as NMA, Revolution, Media Week and Media Post, in addition to mainstream news sources including the BBC, CNBC and the Guardian newspaper.

Hannah Kimuyu

Hannah has been working in Paid Search for over seven years. As Greenlight’s PPC director, Hannah is responsible for managing and delivering the agency’s PPC offering.Through this role she is responsible for providing client services to some of Greenlight’s largest clients, including Procter & Gamble.

Scott Field

Scott Field has been an Account Director at Yahoo Search Marketing for the past 4 years and began his career in search back when they were still known as Overture. He now leads a team of Account Managers who look after a portfolio of clients in a variety of sectors. Scott has directed campaigns for a wide range of clients including eBay, Sky, Norwich Union, John Lewis and Betfair.

Attend this webinar to learn:

  • How to eliminate ‘invisible’ wastage
  • How to tap into new audiences
  • How to reduce costs and maximise conversions
  • Why bid management tools might be costing you money!

Who should attend?

If you want to pick up the latest techniques on paid search campaign management you should register to attend this webinar. Whether you’re a marketing and advertising generalist, customer acquisition specialist, or completely focused on online marketing, you will benefit from this presentation.

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