Webinars
Why you aren't winning more conversions in Paid Search
Consumers who choose where to buy based on price: 90%
Marketers who choose what products to sell in Search based on price competitiveness: 0%
Price competitiveness is one of the biggest reasons why you won’t win a conversion from a click. However, m ost marketers don’t use this information to decide what products to bid on and which clicks to buy....
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Google Quality Score: Understanding Google’s Quality Score and how to best influence it.
Specifically prepared for PPC Managers, Marketing Managers & Online Marketing Professionals this webinar will cover one of the more elusive aspect of PPC - Google’s Quality Score.
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Market share benchmarks in Google Search - Fashion retail sector, Q2 2009
Benchmark your Google search visibility against the likes of ASOS, Debenhams, New Look, Oli, Matalan, Next and many more in this exclusive webinar. We’ll provide a full analysis of the 7.5 million fashion-related searches made in Google during the last quarter and uncover the Top 60 fashion retail websites…
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Market share benchmarks in Google Search - Insurance sector, Q2 2009
Benchmark your Google search visibility against the likes of Direct Line, Aviva, GoCompare, Churchill, Swinton and many more in this exclusive webinar. We’ll provide a full analysis of the 8.7 million insurance-related searches made in Google during the last quarter and uncover the Top 60 insurance websites…
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Search behaviour in the flights market - Sector briefing Q2 2009
How many flight-related searches were conducted in the last quarter? Which airlines, aggregators and travel websites appeared most frequently on page 1 of Google? And which advertisers performed best in paid search for the most lucrative flight keywords?…
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Search behaviour in the gaming market - Sector briefing Q2 2009
How many gaming-related searches were conducted in the last quarter? Which casino, bingo and poker websites appeared on page 1 of Google most frequently? Which advertisers performed best in paid search for the most lucrative gaming keywords?…
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SEO for BIG sites - How your greatest strength might be your biggest weakness
Could your vast product range be hampering your SEO efforts? When it comes to being seen in natural search results variety doesn’t work in your favour. A high PageRank throughout your site is vital for page 1 rankings. However the breadth of large sites…
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How to build brands through search engines
As greater numbers of consumers use search engines to research products and brands, it’s essential that marketers understand how search forms an integral part of the brand mix. For clever and underexploited advice on how to…
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Farewell Best Practice Funding - End of an era or heralding a new dawn?
Launched by Google in 2005, BPF gave agencies a percentage kickback of their media spend on paid search advertising. BPF was scrapped in December 2008. We look at the pros and cons of the policy change, addressing key advertiser concerns…
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SEO & PPC strategies to keep the tills ringing this Christmas
Want to know how to boost online sales in the run-up to Christmas, in spite of the economic downturn? We may well be in the midst of a recession, however it doesn’t have to spell doom and gloom. Your potential customers are shopping online in their droves…
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Brand Wars - Are your brands for sale?
On May 5 2008 Google changed the rules and began allowing your competitors to bid on your trademarked terms in the UK and Ireland. From being the most reliable and cheapest traffic available to you, brand-based bidding has now opened up to…
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Link Building. The Good, The Bad and The Ugly
When it comes to getting page 1 rankings, nothing seems to move them higher and faster than link building. But getting links seems fraught with obstacles. So how do you navigate the incredibly powerful, but seemingly confusing world of link building…
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5 ways to maximise profits in Paid Search
Paid search profits aren’t as easy to achieve as they used be. Click costs are inflating, recession is upon us and customers are becoming more informed and mercenary. Add to that, low barriers to entering the paid search arena, plus competition from…
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