Greenlight
Traffic Report

Warren Searching for hearts and minds

by Warren Cowan

At a time when budgets are being hastily trimmed in areas that have supported the branding effort, interest in cost-effective mediums like search is gaining momentum. More specifically, businesses are interested in how search can be used to drive the branding process and preserve brand equity...

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Watching is down. Searching and socialising are on the up

by Warren Cowan

Audiences are on the move and marketers need to shift their focus to follow them if they want to continue growing or retaining their market share. According to recent findings by the European Interactive Advertising Association (EIAA), the internet is rivalling TV and outstripping print and outdoor in the consumption stakes...

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Top stories

Yahoo! cuts search agency commission

Google advertisers can target iPhone and G1 users

Top search terms 2008

Microsoft and Google in search anonymity clash

SearchWiki: search gets personal

What’s going on with Google? First Best Practice Funding, then gambling. Now alcohol.

 

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Announcements

Greenlight’s paid search platform recognised at E-consultancy Awards

SearchSentry

 

Greenlight’s brand defence platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category. Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Irish advertisers to bid on trademarked keywords.


Full press release

 

 

Greenlight ranks in Deloitte Technology Fast 500 EMEA

Deloitte

 

Greenlight has ranked 88th in the 2008 Deloitte Technology Fast 500 EMEA survey. The survey is a league table of the 500 technology, media and telecommunications companies across the EMEA region that have achieved the fastest rates of revenue growth during the past five years. Greenlight’s five-year growth rate was 1748.82%.


Full press release | Full listing

Greenlight research

Webinar

Insurance

Sector report: Insurance Q4 2008

Find out which are the most visible insurance websites in natural search results in our round-up of the best performers for travel, car, home, pet and holiday insurance, plus many more insurance related terms.

 

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Farewell Webinar

Farewell Best Practice Funding

So Google’s scrapping best practice funding (BPF) on December 31 – what now?

 

Watch this webinar to hear our take on the likely impact on advertisers and what to do next if your agency discounted your fees using BPF.


Watch now

Past newsletters: November 08 | October 08 | September 08 | July 08 | June 08

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