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The PPC Brief: Winter 2013/14

This edition of the Greenlight PPC Brief is a collection of articles on one of the biggest trends in the Paid Search industry over the last 12 months, Enhanced Campaigns. Beginning with our initial response to the announcement of Enhanced Campaigns back in February 2013, right through to impacts after the implementation of Enhanced Campaigns.

This PPC Brief will look at the benefits and challenges Enhanced Campaigns has generated and what the future implications on Paid Media campaigns will be.

PPC Brief 2013/14

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