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Holidays Holidays
12 th Mar 2014

Holidays Sector Report, Issue 20, February 2014

Holidays Sector Report, Issue 20, February 2014 A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: Generic keywords, domestic destinations, short-haul destinations and long-haul destinations.
Press Press
13 th Jan 2014

Web searches for cruise breaks to the Caribbean up 50%

The Caribbean proved a popular destination with UK consumers who went online to look for cruise holidays in the lead up to the festive season, reveals analysis of the latest cruise-related online search data Greenlight.
Press Press
20 th Dec 2013

Holiday search volumes drop 31% on previous quarter

UK airports are braced for an estimated surge of four million people who will be heading abroad for the festive season. However, analysis of the latest holiday-related search data from Greenlight shows quarter-on-quarter web searches for vacations dropped 31%, with short-haul destinations taking the biggest hit.
Holidays Holidays
18 th Dec 2013

Holidays Sector Report, Issue 19, November 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, domestic destinations, short-haul destinations and long-haul destinations.
Press Press
16 th Oct 2013

66% upsurge in online searches for cruises

The volume of UK online searches for cruise holidays in August rose a staggering 66% on May levels, reveals analysis of the latest search data from Greenlight. Its latest report covering the sector also found queries for cruise excursions on the UK’s river Thames saw the biggest increase compared to the Caribbean, Mediterranean and the Nile.
Holidays Holidays
22 nd Aug 2013

Holidays Sector Report, Issue 18, August 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, domestic destinations, short-haul destinations and long-haul destinations
Press Press
17 th Jul 2013

‘Last minute holidays’ make up almost 3% of consumer online searches for a break

Greenlight's latest quarterly holiday search data reveals the term ‘last minute holidays’ accounted for almost 3% of a total of 4.4 million searches made on Google UK for holidays, in May. The findings come on the back of news reports that travel firms have seen last-minute bookings for summer holidays drop due to the hot weather, with some tour operators saying they might be forced to discount packages if the heatwave continues for another week. Others have speculated the weather could have the same impact on the industry as that of the 2010 ash cloud.
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