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Greenlight’s adapt™ wins ‘Innovative Technology’ Award

adapt™, the automated inventory management and price comparison platform, proprietary to leading independent search marketing specialist and technology firm Greenlight, has scooped the UTalkMarketing award for best innovative technology. The awards concluded the inaugural Marketing Innovation Expo - a day of talks, panel discussions and networking with brands including Google, Groupon and Lastminute.com.

Pioneered in 2004 and recently upgraded, Greenlight's automated inventory management and price comparison platform for paid search, allows retailers across multiple sectors to access 24/7 intelligence on competitor prices on like for like products. This means those online advertisers that provide a wide range of products can sell more at the right time and at the right price with minimal wastage.

Key innovations which Greenlight's adapt™ has been recognized for include allowing users to manage complex large-scale paid search campaigns automatically, to updating ads daily and listing new products as soon as they enter retailers' databases.

YouTube marketing chief Anna Bateson, John V Willshire, chief innovation officer at media agency PHD, Mairi Clark, senior marketer at the Internet Advertising Bureau and UTalkMarketing founder Niall Mckinney, formed part of the judging panel.

The shortlist for this award included:

• WildTangent - BrandBoost
• SAS - Social Media Analytics
• Affiliate Window - Darwin Marketplace
• Magnetise Group - Lead Intelligence
• Trovus

Warren Cowan, Greenlight CEO, comments:

"We are delighted to have been recognised for our pioneering technology and to have received this award. Our technologies, developed by a dedicated and skilled R&D team comprising of PhD mathematicians and internet experts, play a vital role in helping us deliver rapid and predictable results for our clients, ensuring they are always ahead of the curve."
 

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