Greenlight’s Ultimate Guide to….Infinite Scroll & SEO
Most of us engage with infinite scrolling on a daily basis, most frequently with Facebook, Twitter and Pinterest. It occurs when you scroll down to the bottom of a page of tweets, posts or other content and the page automatically updates to append more to the bottom, and does so again and again as you hit the bottom of the page each time (the scroll isn't infinite however as the name misleadingly suggests).
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Therefore, a web-page utilising infinite scroll will by default serve the search engine spider the first page of results and nothing more. This means that lots of great content may never be seen by a search engine if there is no other mechanism in place to serve as a path to that content. Content only accessible via the infinite scroll will simply not be seen and therefore will not make it into the respective search engine results listings.
Here is Greenlight's guide to Infinite Scroll and SEO detailing what it is, how it impacts SEO and what the possible solutions are.