Neil Saunders

Neil Saunders

Neil Saunders is Managing Director of Conlumino Research where he heads up client projects working with retail and consumer related companies to help develop, evolve and implement business strategies. Saunders has also worked for the John Lewis Partnership where he was involved, among other things, in the planning and relocation of new stores.

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Blog Blog
17 th Oct 2013

Retailers far more exposed to vagaries of the weather than they once were

Greenlight has on several occasions talked about the impact of the weather on online sales and the need for online vendors’ SEO and PPC campaigns to flexibly accommodate and easily adapt to any sudden turn of tide. So it’s interesting to see retail research agency and consulting firm, Conlumino, in its analogy of the BRC’s latest retail sales results, note just how much of a role the weather – aside from the economy, has shaped them, when compared to the same time last year.