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10 th Aug 2012

Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.
Blog Blog
08 th Aug 2012

Buying Cycle – The Need for Marketing and Management Alignment

Attribution and the Buying Cycle seem to be the hot topic of the moment and are changing marketer’s approaches to online marketing. However, in the lead up to implementation, it is important to ensure you have a clear plan and in tandem, have the ability and agility to change or react to the insights a good attribution provider/tool can bring.
Blog Blog
08 th Aug 2012

'iPhone 5' pulls in the searches for Consumer Electronics

Expected to launch in September with a release date sometime in October, the keyword ‘iPhone 5’ received the highest number of queries - 450,000, and accounted for 6% of the total number of searches for brown goods products in May and 21% of those made for the Phones & Accessories subsector.
Press Press
08 th Aug 2012

Apple and Amazon dominate online space for Brown Goods

Amazon UK was the most visible brown goods advertiser online, Apple remained the most visible website for brown goods-related searches whilst the keyword ‘iPhone 5’ received the highest number of queries, reveals Greenlight's latest report covering Brown Goods.
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02 nd Aug 2012

Greenlight on Google+

Check out the poll on our Facebook page - Olympic sponsors

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02 nd Aug 2012

Greenlight on Google+

Good morning! At the Greenlight London office we are starting the day with a coffee and reading our blog http://bit.ly/wWKBib

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