How many gaming-related searches were conducted in the last quarter? Which casino, bingo and poker websites appeared on page 1 of Google most frequently? Which advertisers performed best in paid search for the most lucrative gaming keywords? Learn this and much more in our gaming sector briefing.
With a focus on bingo, casino and poker, this webinar will provide a complete overview of consumer search behaviour in Google during Q2 2009
Topics we'll cover:
Total search engine audience size for online gaming
The most visible websites in Google natural search results
The most visible advertisers in Google paid search
Paid search ad copy analysis
Paid search budget allocation strategies
Integrated search for gaming
Movers & Shakers
Q3 search analysis - the story so far
Google's recent brand update - impact on natural search results
How to improve your website's audience reach
Live Q&A
This webinar will also include a live question and answer session. Our expert panel who‚ve worked with the likes of Camelot, Blue Square and St. Minver will be on hand to take your questions.
Speakers 
Natalie Gyte
Research Manager, Greenlight
As Greenlight's Research manager Natalie heads up the agency’s industry research division. Working with our proprietary paid and natural search technologies, Natalie is at the helm of emerging trends in consumer search behaviour.
Andreas Pouros
COO, Greenlight
Andreas has been involved in search marketing for almost nine years, working for some of the largest and most prestigious blue chip companies in the world.
Hannah Kimuyu
Director of paid search, Greenlight
Hannah has been working in Paid Search for over seven years. As Greenlight’s paid search director, Hannah is responsible for managing and delivering the agency’s PPC offering.