5 ways to maximise profits in paid search, despite increasing competition

Live webinar with Q&A panel, 16th April 2008, 15.00 – 16.00 GMT

Speakers

Warren Cowan, founder of Greenlight, has been immersed in search for over 8 years. He is an active member of the Search Engine Marketing Professional Organization (SEMPO) and a frequent speaker at industry conferences such as Ad:tech, Search Engine Strategies and the Travel Technology Show. He is also a guest speaker on CNBC and BBC Radio.

Hannah Kimuyu, Greenlight’s Director of paid search, heads up paid search campaigns for a wide range of organisations. She is responsible for providing PPC services to some of Greenlight’s best known clients including Radisson Hotels, Handbag.com and St Minver. Hannah also leads the paid search training division.

Paul has been a partner at Olswang since 1997 and now co-leads the firm’s IP team. Paul has practised as an intellectual property litigation specialist for the last 18 years and conducted and co-ordinated numerous actions at a national and international level.

Clients include many household names dealing with issues and disputes in relation to digital media and the internet, including acting for FIFA in relation to legal proceedings concerning the rights to “The Jules Rimet Cup” brand and for eBay in relation to legal action taken by L’Oreal concerning eBay’s liability for users who allegedly sold counterfeit L’Oreal products. Paul regularly writes and speaks on Intellectual Property law issues and is a member of the editorial board of Oxford University Press’ Journal of Intellectual Property Law and Practice.

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