Think search marketing is simply about clicks and conversions?
Think again.
Savvy brand marketers are becoming increasingly aware of the power of search engines in supporting brand strategy and recognise that search forms an integral part of the brand mix.
As greater numbers of your target audience use search engines to find you, not only are they interested in making a purchase they are also researching your products, brands and company as whole, and looking for ways to engage with your brand, not necessarily with a purchase in mind.
Yes, the ultimate goal of any marketing activity is of course to boost sales, but if any part of your remit is to build, protect and enhance your brand you’d be missing a trick if you left search to the acquisitions team alone.
For clever and underexploited advice on how to use search engines to achieve your brand goals:
By attending this webinar you will learn:
- What happens to your brand in search engines
-
How to defend your brand in natural and paid search
- What you can do to influence your brand reputation in social media
- How to bring your affiliates, distributors and associates in line with brand strategy
Who should attend?
Brand marketers, online marketers and marketing generalists alike will benefit from this session. If your role includes managing, protecting or building a brand you won’t want to miss this.
Never watched a webinar before?
Speakers 
Andreas Pouros
COO, Greenlight
Andreas joined Greenlight in early 2003 and has been involved in search for over eight years.
Warren Cowan
CEO, Greenlight
Warren has worked exclusively in the search marketing industry for 9 years.
Hannah Kimuyu
Director of paid search, Greenlight
Hannah has been working in Paid Search for over seven years. As Greenlight’s paid search director, Hannah is responsible for managing and delivering the agency’s PPC offering.