5 ways to maximise profits in paid search, despite increasing competition
Live webinar with Q&A panel, 16th April 2008, 15.00 – 16.00 GMT
Speakers
Warren Cowan, founder of Greenlight, has been immersed in search for over 8 years. He is an active member of the Search Engine Marketing Professional Organization (SEMPO) and a frequent speaker at industry conferences such as Ad:tech, Search Engine Strategies and the Travel Technology Show. He is also a guest speaker on CNBC and BBC Radio.
Hannah Kimuyu, Greenlight’s Director of paid search, heads up paid search campaigns for a wide range of organisations. She is responsible for providing PPC services to some of Greenlight’s best known clients including Radisson Hotels, Handbag.com and St Minver. Hannah also leads the paid search training division.
Scott Field has been an Account Director at Yahoo Search Marketing for the past 4 years and began his career in search back when they were still known as Overture. He now leads a team of Account Managers who look after a portfolio of clients in a variety of sectors. Scott has directed campaigns for a wide range of clients including eBay, Sky, Norwich Union, John Lewis and Betfair.
