5 ways to maximise profits in paid search, despite increasing competition
Live webinar with Q&A panel, 16th April 2008, 15.00 – 16.00 GMT
Greenlight wants to help you get more out of your paid search marketing budget.
Click costs are inflating, recession is threatening and customers are becoming more informed and mercenary. Add to that low barriers to entering the paid search arena, plus competition from across, up and down the supply chain, and many marketers are left feeling that paid search profits aren’t as easy to achieve as they used be. This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world.
Warren Cowan, Greenlight’s CEO, will be joined by Hannah Kimuyu, Director of Paid Search, to share five key lessons drawn from over eight years of managing paid search in some of the toughest markets and most complex businesses. Whatever you’re spending on paid search, however mature or developed your campaign is, this webinar will help you avoid pitfalls and will show you how to develop more sophisticated, effective and profitable paid search campaigns.
Speakers
Warren Cowan founder of Greenlight has been immersed in search for over 8 years... Read More
Hannah Kimuyu, Greenlight’s Director of paid search, heads up pay per click campaigns... Read More
Scott Field has been an Account Director at Yahoo Search Marketing for the past 4 years... Read More