Webinars

Whether you’re a marketing and advertising generalist, customer acquisition specialist, or completely focused on online marketing, you will benefit from Greenlight’s Webinars. They are free to attend and last approx. one hour.

 

How to build brands through search engines

Available to view on demand.

Think search marketing is simply about clicks and conversions?
Think again.
Savvy brand marketers are becoming increasingly aware of the power of search engines in supporting brand strategy and recognise that search forms an integral part of the brand mix... Read more

 

Farewell Best Practice Funding - End of an era or heralding a new dawn?

Available to view on demand.

For some time now Google has made clear its plans to end Best Practice Funding (BPF). The scheme is worth an estimated £50m a year to EMEA agencies... Read more

 

SEO & PPC strategies to keep the tills ringing this Christmas
Available to view on demand.

Concerned about the impact that the credit crunch is having on your sales figures? Want to know how to boost online sales in the run-up to Christmas? Then read on... Read more

 

Brand Wars - Are your brands for sale?
Available to view on demand.

On May 5th Google changed the rules and began allowing your competitors to bid on your trademarked terms in the UK and Ireland. From being the most reliable and cheapest traffic available to you, brand-based bidding has now been dramatically opened up to the same market forces as the rest of your paid search activity... Read more

 

Link Building. The Good, The Bad and The Ugly
Available to view on demand.

When it comes to getting page 1 rankings, nothing seems to move them higher and faster than link building. But getting links seems fraught with obstacles. Firstly they’re difficult to get, but get too many and via the wrong techniques and you risk evoking the wrath of search engines in the form of a ban or penalty. So how do you navigate the incredibly powerful, but seemingly confusing world of link building strategies? Well…this webinar will be the best place to start... Read more

 

5 ways to maximise profits in Paid Search

Available to view on demand.

Click costs are inflating, recession is threatening and customers are becoming more informed and mercenary. Add to that low barriers to entering the paid search arena, plus competition from across, up and down the supply chain, and many marketers are left feeling that paid search profits aren’t as easy to achieve as they used be. This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world... Read more