5 ways to maximise profits in paid search, despite increasing competition
Live webinar with Q&A panel, 16th April 2008, 15.00 – 16.00 GMT
It’s time to defend your brands online
On May 5th Google changed the rules and began allowing your competitors to bid on your trademarked terms in the UK and Ireland. From being the most reliable and cheapest traffic available to you, brand-based bidding has now been dramatically opened up to the same market forces as the rest of your paid search activity.
Our Brand Wars webinar will examine how marketers have reacted so far to the policy change, what impact brand bidding is already having on paid search and tackle head on, how to ensure that brand-based paid search continues to be the cheapest and most readily-converting traffic you receive.
We’ll be joined by client marketers and technology focused legal experts, for a lively and objective debate. The panel will be chaired by our own paid search veterans and promises to bring you up to speed on this crucial change to the paid search landscape.
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Duration:The presentation will last 30-40 minutes followed by a Q&A session.
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(Please note that we receive a very high number of questions for our Q&A sessions, so this webinar may overrun slightly!)
Speakers
