From affiliates to marketplaces to Google Shopping, a SKU level marketing campaign is an excellent way to tap into long tail, low cost & high ROI traffic. But the scale and granularity of the task, requires precise and intelligent work with highly structured data feeds. Something which marketers often find difficult to obtain and keep up-to-date.
We remove the complexity and resource issues required to create feeds so that you can leverage these highly productive shopping channels. Using patent pending technology, we index your site, create highly structured feeds, and optimise, deploy and track them in each channel whilst integrating with your other campaigns.
Feeds don’t have to be difficult. Our data analysts can quickly map out your requirements, and using our proprietary indexing tools, we’ll train our systems to extract and reform your data into any variety of structures and file formats. We’ll even keep it updated on regular schedules for you, so that your marketing is 'feed ready'.
Our rich, structured, and up-to-date feeds, enable you to leverage your entire product range across your marketing channels. Now you can support your affiliates, white label partners and marketplaces such as eBay, and also have enriched and optimised feeds to execute high visibility campaigns on Google shopping. And you won’t have to talk to 3 different companies to do it.
Our ADAPTive campaign builder uses your structured data feeds to deliver highly efficient and granular search campaigns on Google, Bing and Yahoo. Leveraging your product range and category structure, we create campaigns that reach out far into the tail to capture qualified, low cost and high converting traffic, as well as delivering product level keyword optimised ad copy. We can even include dynamic pricing and inventory control to turn ads off when stock runs low.
We can run feed based marketing campaigns as a standalone service for you, or integrated as part of a wider search marketing campaign. Either way we’ll track them, attribute them and deliver great ROI.
Running high performing search campaigns isn’t the only benefit of being able to extract and structure data into feeds. From testing, to price comparison, inventory management, to data transformation and enrichment, our clients have benefited widely from our ability to extract and leverage data from a wide range of sources. So if you have a unique requirement, why not ask us. We love a challenge!
Rowan Grace Evans will lead a roundtable debate on the subject of ‘Going beyond the point of sale: How brands must become creative publishers to engage the consumer for the long term’, at America Squa...Read More