It takes more than sharing buttons on product pages or ads on Facebook to make you social. Sociable brands shout ‘hey, over here, look, try this, what do you think?’ They capture your imagination, draw you in, and make the time rewarding, and worth talking about. This cements loyalty, keeps your brand front of mind, and spreads awareness.
We spend our waking hours obsessing about what makes our client’s tick, what’s going to excite them, draw them in, peak their curiosity and turn them into fans and advocates.
From simple things like sweepstakes to dedicated social competitions and Twitter-powered devices in the real world, the only real boundary is the imagination. And the more of it we use the better the engagement.
It’s always important to make a great first impression. For many customers, social media is often the first port of call when looking to connect with a brand; whether this be to explore, engage or complain. Brands need to ensure, therefore, that their social presence is just as approachable, personable and dynamic as any other touch point. Brands need to plan how different customers with different needs can all be satisfied by the brand’s social portals.
Social applications can take many forms, all with a different level of complexity and purpose. Some apps can greatly augment a social experience. Some apps drive engagement. Some apps make a few sales. Others just look great. We build apps that achieve objectives, whatever these may be. Gaining likes? Driving engagement? Increasing sales? Whatever the app, it can be built.
In the short history of social media, we’ve already witnessed social networks the size of small empires get reduced to digital rubble. Even Facebook and Twitter could someday become online ghost towns. Therefore, it is imperative that social applications designed to work within these frameworks integrate into a brand’s permanent digital presence. Our social apps funnel data, content and customers towards our client’s site to continue engagement.
Build it and they will come. But with social, how do you know? There’s no footfall, and depending on the nature of the application, no sales to measure. But social can provide so much more. With analytics built into our social applications, not only do we know how many users we have, but who they are and how they’re using it.
When you know so much about the way your social applications are used, refinement is no longer an art but a science. It hardly needs to be said that things move fast in the world of social media, and this can alter the way in which customers are interacting with your digital assets. In conjunction with diligent monitoring, adaptation can ensure a social app’s efficiency never wavers.
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