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The Magazine: 2014 Predictions

The Magazine: 2014 Predictions

The latest edition of Greenlight's Magazine looks at what 2014 holds for the digital marketing landscape. Adam Bunn, Director of SEO, and his team look at the future of Search Engine Optimisation. Paid Media Director, Hannah Kimuyu, looks at audience targeting within Paid Search. Director of eCommerce and Technology, Kevin Murray, examines future trends in the eCommerce industry and Social Media Strategist, Ciaran McManus, looks at the cost of social in 2014.

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Blog Posts

hybris partner award - Greenlight nominated 'New Comer of the Year'

We’re thrilled to have been nominated for the ‘New Comer of the Year’ hybris annual partner awards. What's more, we've beaten a shortlist of heavyweights to be selected as the firm to represent the UK in the category alongside nominees representing other regions including the US, APAC and Europe.

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Blog Posts

Mobile technology - Influencing customer shopping behaviour via physical location tracking emerges

For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.

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Blog Posts

Greenlight's Predictions for 2014

Greenlight's Predictions for 2014

As 2013 comes to an end, we look at what 2014 holds for the digital marketing industry. Our directors provide insights into the advancements that can be expected in SEO, PPC, Social Media and eCommerce.

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Roundtables

Greenlight's 2014 Predictions

What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience targeting....watch out for the blooper at the end!

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Blog Posts

Top-level domains could become an important factor in ranking and online brand visibility

Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).

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Blog Posts

Why matching e-commerce international expansion with local needs matters

In 2014, international expansion will continue to dominate strategies for a cross-section of e-Commerce businessess. As they take their products into new markets, merchants must heed cultural preferences as they effect consumer behaviour and expectations of the purchasing experience.

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