Google’s Street View privacy breach damaging to user confidence in the brand

Google has escaped a fine for collecting personal data - including email addresses and passwords - being used in UK public Wi-Fi spots. Despite labelling the act as a "significant breach" of the Data Protection Act that was "not fair or lawful," the UK's Information Commissioner's Office (ICO), has simply requested that Google delete the offending data and given the search giant nine months to review its privacy practices. The general consensus is that the ICO has been very lenient over this - its probe has been labelled "lily-livered" by Tory Member of Parliament (MP) Robert Halfon. But has Google really escaped lightly? According to Jack Adams, search engine optimisation (SEO) consultant at leading search specialist marketing and technology firm Greenlight, whilst this won't have an impact for search engine marketing, the damage to Google's brand perception is substantial and perhaps a time for Bing to make a focussed marketing push.

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