Victoria Galloway

Articles by Victoria Galloway

Victoria works across the board on all SEO clients, to develop innovative content; from creative blogs and news articles to implementing highly effective online PR strategies. With a strong background in Journalism, she has developed the online presence for many international brands. Victoria has a degree in Classics from the University of Warwick.

Blog Posts

Content Marketing – The Medium is the Message

Content Marketing – The Medium is the Message

Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.

View the blog post

Blog Posts

Copywriting vs Content Marketing: The future of good content looks remarkably like good journalism

There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?

View the blog post

Blog Posts

"By Zeus' beard could someone just tell me what content marketing is?"

You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?

View the blog post

Blog Posts

The Digital World prepares for Content Shock

Despite 2013 signalling the rise and rise of content marketing, proving there was some fact behind the buzzword, a current maverick of the digital space has cut the head off our digital prince, categorically stating that content marketing is not a sustainable strategy for businesses as there'll soon be so much content produced consumers won't have time to digest it. But exactly what weight might this argument hold?

View the blog post

Blog Posts

We blog therefore we are: Who blogs, who should blog and why

Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?

View the blog post

Blog Posts

The Content King abdicates and it’s Presentation that takes the crown

Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.

View the blog post

Blog Posts

The mighty hurdle: What happens when Brands meet the News and the News meets Censorship

The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2014 Greenlight. All Rights Reserved Terms & Conditions