Articles by Victoria Galloway
Victoria works across the board on all SEO clients, to develop innovative content; from creative blogs and news articles to implementing highly effective online PR strategies. With a strong background in Journalism, she has developed the online presence for many international brands. Victoria has a degree in Classics from the University of Warwick.
By Victoria Galloway | 23 April 2014 |
Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.
By Victoria Galloway | 09 April 2014 |
There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?
By Victoria Galloway | 17 March 2014 |
You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?
By Victoria Galloway | 04 March 2014 |
Despite 2013 signalling the rise and rise of content marketing, proving there was some fact behind the buzzword, a current maverick of the digital space has cut the head off our digital prince, categorically stating that content marketing is not a sustainable strategy for businesses as there'll soon be so much content produced consumers won't have time to digest it. But exactly what weight might this argument hold?
By Victoria Galloway | 15 October 2013 |
Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?
By Victoria Galloway | 12 July 2013 |
Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.
By Victoria Galloway | 26 July 2012 |
The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.