Articles by David Tillett
David leads a team of paid media specialists, directing strategies across Greenlight's portfolio of clients. He has worked across a breadth of verticals and channels including The The Royal Mail Group, AOL and Channel 4. David has over 8 years of experience in online marketing.
By David Tillett | 30 October 2012 |
Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However, to stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media.
By David Tillett | 26 September 2011 |
With the battle between the big three growing ever more intense with the news in May 2011 that Google, already dominating the Search space, had outrun Yahoo in what was the latter's final bastion, Display advertising, can the Search Alliance pick itself up, dust itself off and fight the battle now on two fronts?
By David Tillett | 12 February 2010 |
The phrase "Online marketing prides itself on its tracking efficiencies" is regularly heard in the marketing world. With the dawn of the 2008/09 recession many advertisers curtailed much of their offline budgets in favour of online channels, due to the belief that return on investment (ROI) and other key reporting metrics could be tracked and accounted for more easily and thus allowing profitability to be maintained.