Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

Top-level domains could become an important factor in ranking and online brand visibility

Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).

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Whitepapers

The Greenlight SEO Brief: Summer 2013

The Greenlight SEO Brief: Summer 2013

The latest insights and updates in the world of Search Engine Optimisation from Greenlight's SEO Director, Adam Bunn.

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Blog Posts

Google’s Hummingbird - no big deal, for now

Google has announced news of what has been a silent shift to a new search algorithm, Hummingbird, the the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches. However, whilst Hummingbird will have clear implications for SEO, it is its Panda and Penguin updates – not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.

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Blog Posts

Penguin & Panda who? - Is Google still really easy to game?

I've resisted writing anything about "Penguin 2.0", the latest iteration of Google's flagship anti-spam algorithm that rolled out on May 22nd. Amidst the sea of SEO's telling everyone "it happened" and/or parroting out the usual information about what Penguin is and how you can avoid it/escape from it, I've struggled to see much point. Fortunately Google came to my rescue with a real peach of a SERP showcasing an example of Penguin, Panda, and Google in general really not working at all, providing me the perfect pretext to talk about it. I conducted an advanced forensic SEO investigation to uncover what you're about to see.

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Blog Posts

Exactly what will it take for brands to embrace the new reality of search?

It has been a few months since Interflora’s recovery from the landmark Google penalty caused almost certainly by a large number of paid advertorials and potentially by a number of other link building techniques. Following Interflora's recent run in with Google, SEO Director, Adam Bunn, questions the "state of link building".

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Blog Posts

Top five tips for a successful SEO Christmas

The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.

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Blog Posts

Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.

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