Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Whitepapers

The effects of weather on Internet retail sales

The effects of weather on Internet retail sales

The weather is a recognized contributing factor to offline and online footfall in the retail sector. Given the tactical capabilities inherent in the paid search channel and the value in justifying and planning natural search campaigns with a long-term seasonal view, a closer examination of the impact of changes in the weather on consumer activity is an important area of consideration.

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Whitepapers

Who should own your social media monitoring?

Who should own your social media monitoring?

PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it? The question is simpler than the answer...

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Webinars

Greenlight's SEO & PPC 101 Webinar

Greenlight's SEO & PPC 101 Webinar

This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the essential aspects of search marketing providing a well rounded introduction to the discipline. By the end of the webinar we're certain you will have the confidence to take control of your own search marketing programme. Delivered in two parts, the webinar is interactive and includes a Q&A session with our expert speakers Jack Adams and Paul Byrne.

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Webinars

Market share benchmarks in Google Search - Fashion retail sector, Q2 2009

Market share benchmarks in Google Search - Fashion retail sector, Q2 2009

Benchmark your Google search visibility against the likes of ASOS, Debenhams, New Look, Oli, Matalan, Next and many more in this exclusive webinar. We’ll provide a full analysis of the 7.5 million fashion-related searches made in Google during the last quarter and uncover the Top 60 fashion retail websites. Attend this webinar to learn: Total search engine audience size for fashion retail. Which keywords consumers are searching for most. Which websites appear on page 1 of Google most frequently. How to improve your website's search engine performance.

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Webinars

Greenlight's Search & Social Media Predictions 2012

Greenlight's Search & Social Media Predictions 2012

What’s in store in 2012 for Search and Social Media? With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big thing. With this in mind, we caught some of Greenlight’s Directors on camera discussing their predictions for the coming year. Watch the video now to see Chris Bland, Client Services Director SEO, Hannah Kimuyu, Paid Media Director and Anna O’Brien, Social Media Director discuss amongst other things: what’s next for Google and Facebook, whether 2012 will finally be the year for mobile and how the next generation of web users will be searching.

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Webinars

How to Buy Search - Part 2

How to Buy Search - Part 2

What’s the secret to appointing a search agency capable of meeting your business requirements, within your deadlines and with the ability to build lasting relationships with your team? Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business. Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search. Part two - Finding the right fit - Asking the right questions, in the right format, at the right time. - Client case studies – live interviews with Brand Marketers, Procurement Leads and Digital Strategists relating their ‘real life’ experiences of Search pitches. - Q&A with guest speakers from client organisations.

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Webinars

How to Buy Search - Part 1

How to Buy Search - Part 1

A best practice guide to appointing the right search agency. Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business. Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search. Part One - The pitch process – a best practice guide - Why and when to start the pitch process. - The pitch team – who should be involved. - The brief – what to include, what to leave out. - Pitch architecture – the why’s and wherefore’s of each possible stage of a pitch process. - Q&A with expert speaker panel.

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