Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Victoria Galloway | 23 April 2014 |
Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.
By Greenlight | 16 April 2014 |
Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.
By Greenlight | 11 April 2014 |
If Content Marketing has got your head in a spin, Greenlight’s Lead Copywriter, Victoria Galloway, will be setting the record straight as she takes to the stage to deliver a keynote at Google Campus, alongside Google’s Eli Lassman, Head of B2B Marketing, UK & Ireland.
By Victoria Galloway | 09 April 2014 |
There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?