The
recent ICANN ruling, which approved the registering of any domain
suffix for websites is potentially disastrous for the paid search
advertising industry and will no doubt affect natural search in the
medium to long term. Hannah Kimuyu assesses the potential impact… Read
More
Last
month I gave you the first part of my Top 10 Considerations for running
search campaigns within the gaming industry. Part two looks at user
generated content, emerging markets and the benefits of PPC, among other
topics... Read More
"Greenlight’s professionalism and passion for what they do shine through. They confidently consult around all elements of online marketing, from banner advertising through to Google’s content network, which has opened up a new marketing stream for Audible.co.uk. Our new PPC campaigns have without doubt contributed to making us the leading audiobook retailer in the UK and allowed us to carve a profitable niche in the otherwise static book retail industry." Read our case studies
Co-operative Financial Services takes up brand defense platform
A
number of high profile brands, including Co-operative Financial
Services (CFS) have signed up to SearchSentry™, Greenlight’s new brand
protection service, aimed at paid search marketing campaigns.
Mr & Mrs Smith choose Greenlight for paid search task
Online
boutique and luxury hotel directory, Mr & Mrs Smith, has appointed
Greenlight to handle its paid search activity. The account was
previously held by DBD Media. The appointment marks Greenlight’s
success in the luxury...
SEO & PPC strategies to keep the tills ringing – Retail Focus
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